Small businesses. Big results.
Local success stories.
Alex’s expertise lies in digital strategy and market research, highlighted by his success with Campus IQ, a platform he pitched live on TV, winning the Fan Favorite award. Graham adds strong financial acumen from roles at Knollwood Investment Advisory and OTC Markets Group, complemented by studies at the London School of Economics. Together, they created BetterBiz to provide local businesses with practical, tech-driven solutions that fuel growth and community success.
BetterBiz was founded by Alex Marx and Graham Kalan, entrepreneurial peers from Bucknell University united by their passion for technology, small business, and innovative problem-solving. Both excelled in Bucknell’s BizPitch competition and bring over six years of combined experience consulting local businesses across industries.
"I never thought I’d be using AI but BetterBiz made it so easy to understand and actually fun to use. Now I’m creating things faster, making smarter decisions… and honestly, I think my kids are finally impressed!"
Tony Barrett
Photographer (NJ)
"BetterBiz made running our business so much easier. They broke down AI in a way that actually made sense, and showed us how to use it to generate daily workouts in seconds."
Drew Hagerman
Gym Owner (PA)
"They helped us set up simple AI tools to track and analyze our reviews—suddenly we weren’t guessing what clients wanted, we knew. It helped us build stronger relationships with our customers."
Maya Collins
Cafe Owner (PA)
Empowering local business.
Empowering local business.
We help you navigate technology for success
We help you navigate technology for success
Who We Help
Retail Shops
Retail Shops
Health & Wellness
Health & Wellness
Food Service
Food Service
Trades
Trades
Professional
Professional
Services
Services
Finance
Finance
Cafés
Cafés
Retail Shops
Health & Wellness
Food Service
Trades
Professional
Services
Finance
Cafés
Local success stories.
Small businesses. Big results.
"BetterBiz made running our business so much easier. They broke down AI in a way that actually made sense, and showed us how to use it to generate daily workouts in seconds."
Drew Hagerman
Gym Owner (PA)
"They helped us set up simple AI tools to track and analyze our reviews—suddenly we weren’t guessing what clients wanted, we knew. It helped us build stronger relationships with our customers."
Maya Collins
Cafe Owner (PA)
"I never thought I’d be using AI but BetterBiz made it so easy to understand and actually fun to use. Now I’m creating things faster, making smarter decisions… and honestly, I think my kids are finally impressed!"
Tony Barrett
Photographer (NJ)
Meet the Founders
Meet the Founders
Alex’s expertise lies in digital strategy and market research, highlighted by his success with Campus IQ, a platform he pitched live on TV, winning the Fan Favorite award. Graham adds strong financial acumen from roles at Knollwood Investment Advisory and OTC Markets Group, complemented by studies at the London School of Economics. Together, they created BetterBiz to provide local businesses with practical, tech-driven solutions that fuel growth and community success.
BetterBiz was founded by Alex Marx and Graham Kalan, entrepreneurial peers from Bucknell University united by their passion for technology, small business, and innovative problem-solving. Both excelled in Bucknell’s BizPitch competition and bring over six years of combined experience consulting local businesses across industries.
